Miss Universe announces strategic growth partnership with Mexico-based Legacy Holding
MEXICO CITY — The Miss Universe Organization (MUO) and its owner, the Thailand-based JKN Global Group, are excited to announce a new partnership with Mexican business conglomerate Legacy Holding. According to a press release on Tuesday, January 23, this strategic investment for growth will build the brand’s international profile and allow for new product and marketing opportunities, in the global market. Longtime pageant fan Raul Rocha Cantú, Legacy Holding's board president and CEO, joins JKN Global’s founder and CEO Anne Jakkaphong Jakrajutatip as co-owner of the merged, privately-held company JKN Legacy. Rocha Cantú is also the franchise owner for Miss Universe Mexico, and his team will lead the planning of the 73rd Miss Universe competition to be held in Mexico later in 2024. Miss Universe also announces that Olivia Quido-Co will take on the role of Vice President for Global Partnerships, focusing on implementing and expanding mission-driven work and corporate social responsibi